Wednesday, November 25, 2009

Best Buy Ad Uproar

Apparently Best Buy has issued an advert which wishes Muslims a happy Eid Al-Adha and people are freaking out and criticizing Best Buy for this advert. This advert was released before Eid Al-Adha which begins the day after Thanksgiving. The uproar over this advert on both sides is irrelevant and unnecessary for various reasons. First of all, Best Buy is a business and made a decision to try to capitalize on the tendency of Muslims to give gifts to each other on Eid Al-Adha by advertising their wares and acknowledging the holiday. Secondly, as a business Best Buy can advertise in any manner they deem appropriate and finally what is wrong with acknowledging various holidays. People are griping that Best Buy does not acknowledge Christmas in its adverts I am not sure if this is true or not. However, if Best Buy is actively dissing Christians in a predominantly Christian nation then Best Buy is making a big mistake from an economic stand point. Bottom line Best Buy acknowledges Muslims and our holidays which are positive but overall irrelevant and unimportant Eid Al-Adha has nothing to do with Best Buy or consumerism. Eid Al-Adha is a holiday celebrated by Muslims (including the Druze) worldwide to commemorate the willingness of Ibrahim to sacrifice his son Ismael as an act of obedience to God.  It is time to celebrate and share faith and time with family so let’s focus on the real spirit of the holidays and drop the partisan sniping and backstabbing.

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